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UI AUDIT
Does the User Interface work for the online goals of the prospect’s website?
Our Audit
Studies the target audience
Reviews the website on desktop and mobile devices
Looks at conversion elements, and gives recommendations
Tests existing user journeys for conversion elements
Summarizes the recommendations on how the issues can be addressed
How we do it
Understand the business, personas and the website goals
Study the web analytics to get a detailed view of what’s happening on the website, over time
List out conversion journeys
Test the website across devices for the conversion journeys identified
Review the website wrt best practices of Inbound marketing
What we need from you
URL of website
Access to analytics (yes, we sign NDAs)
Goals of the website
Personas being targeted
Time taken to deliver deck
4 days after briefing
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