---
title: Competition Research - Knowiz
description: Our competition research focuses on the SEO and SEM aspects of the digital marketing strategy of your client’s competitors helping you get valuable insights.
---

[![Knowiz-Logo.png](https://marketing.niswey.com/hs-fs/hubfs/Knowiz-Logo.png?width=74&height=74&name=Knowiz-Logo.png "Knowiz-Logo.png")](https://www-knowiz-com.sandbox.hs-sites.com/?hsLang=en)

[![Talk to us](https://no-cache.hubspot.com/cta/default/2720327/93fbb1ea-0fae-4a26-b86c-41cb4b1c17a8.png)](https://cta-redirect.hubspot.com/cta/redirect/2720327/93fbb1ea-0fae-4a26-b86c-41cb4b1c17a8)

# COMPETITION RESEARCH

Focus on the SEO and SEM aspects of the digital marketing strategy of your client’s competitors.

## It covers

- Key messaging on main pages, assess persona, give qualitative feedback
- Keywords used on page
- Ad copies and keywords
- Keywords for which they get traffic
- Backlinks list ("dofollow" and nofollow)
- Link analysis (where they get links from, and client doesn’t)

![](https://marketing.niswey.com/hubfs/Pre%20Sales%20Images/network.png)

![](https://marketing.niswey.com/hubfs/Pre%20Sales%20Images/strategy.png)

## How we do it

- Understand the business, personas and the website goals
- Use tools to find data about traffic, keywords, backlinks, domain strength, etc
- Assess each competitor website for their messaging, persona, UI impact and content

## What we need from you

- URL of website
- Briefing about the business
- Personas being targeted
- Competitors

![](https://marketing.niswey.com/hubfs/Pre%20Sales%20Images/teamwork.png)

![](https://marketing.niswey.com/hubfs/Pre%20Sales%20Images/settings-tools.png)

#### Tools used

- [![](https://marketing.niswey.com/hubfs/Pre%20Sales%20Images/ahref.png)](https://ahrefs.com/)
- [![](https://marketing.niswey.com/hubfs/Pre%20Sales%20Images/Irayo.png)](https://www.irayo.com/)
- [![](https://marketing.niswey.com/hubfs/Pre%20Sales%20Images/Wordstream.png)](https://www.wordstream.com/)

![](https://marketing.niswey.com/hubfs/Pre%20Sales%20Images/hourglass%20(1).png)

#### Time taken to deliver deck 4 days after briefing

# Amplify Content Performance while reducing Resources

[Outsource Content Promotion](https://offers.knowiz.com/outsource-content-promotion)

### stay in touch

- [![](https://marketing.niswey.com/hubfs/Social%20Icons/facebook%20(1).png)](https://www.facebook.com/knowizsolutions/)
- [![](https://marketing.niswey.com/hubfs/Social%20Icons/linkedin%20(1).png)](https://www.linkedin.com/company/knowiz-solutions/)
- [![](https://marketing.niswey.com/hubfs/Social%20Icons/twitter%20(1).png)](https://twitter.com/knowizsolutions)

[BUSINESS@KNOWIZ.COM](mailto:business@knowiz.com)