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COMPETITION RESEARCH
Focus on the SEO and SEM aspects of the digital marketing strategy of your client’s competitors.
It covers
Key messaging on main pages, assess persona, give qualitative feedback
Keywords used on page
Ad copies and keywords
Keywords for which they get traffic
Backlinks list ("dofollow" and nofollow)
Link analysis (where they get links from, and client doesn’t)
How we do it
Understand the business, personas and the website goals
Use tools to find data about traffic, keywords, backlinks, domain strength, etc
Assess each competitor website for their messaging, persona, UI impact and content
What we need from you
URL of website
Briefing about the business
Personas being targeted
Competitors
Tools used
Time taken to deliver deck
4 days after briefing
Amplify Content Performance while reducing Resources
Outsource Content Promotion
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