Delivering content ideas based on the keyword strategy, user journey and digital marketing goals.

What we do

Based on the keyword strategy, persona documentation, and the business and digital marketing goals shared with us, we create a content calendar for a quarter. This calendar is mapped to customer personas and the buying stage (Awareness, Consideration, Decision). The calendar will also have ideas for pillar pages. We use world-class tools to identify stories in the domain that have done well, and the gaps left in addressing the information needs of the persona.

How we do it

  • Understand the business, personas and the website goals
  • Use tools to find stories doing well in the topics relevant to the client
  • Use the keyword strategy to build out the content calendar
  • Identify stories that will cover each buying stage: Awareness, Consideration and Decision making
  • Work out a pillar page and its branch topics
  • List out LSI keywords for each story

What we need from you

  • URL of website
  • Briefing about the business
  • Personas being targeted
  • Competitors

Tools used

Time taken to deliver deck
4 days after briefing

Amplify Content Performance while reducing Resources

Outsource Content Promotion