What we do
Based on the keyword strategy, persona documentation, and the business and digital
marketing goals shared with us, we create a content calendar for a quarter. This calendar is mapped
to customer personas and the buying stage (Awareness, Consideration, Decision). The calendar will also
have ideas for pillar pages. We use world-class tools to
identify stories in the domain that have done well, and the gaps left in addressing the information needs of the persona.
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