Get Started with ABM Campaigns in HubSpot

September 22, 4 PM IST

From ABM Basics to setting up 1: Few ABM campaigns, we covered it all in this event for HubSpot users.

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About the Event

87% of marketers that measure ROI say that ABM outperforms every other marketing investment - ITSMA

So if you are looking to start your ABM program, HubSpot is a great platform to enable your ABM success. It comes with various tools and features that cover all ABM stages and can help make your ABM campaigns more measurable with respect to your target accounts.

And in this upcoming session, we will show you just how! 

 

Key Takeaways

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ABM Basics & Features
in HubSpot

A look into the basic tenets
of ABM and features on HubSpot that enable marketers in ABM programs.

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How to Create
1: Few ABM Campaigns

Set up 1: Few ABM
campaigns on HubSpot to target
your high-value accounts.

ABM Account Research

Get Started with
ABM in HubSpot

Using a sample campaign, we will demonstrate how you can set up effective ABM campaigns on HubSpot.

Speakers

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Suma EP, CEO Niswey


Suma heads Niswey, and has over 25 years of experience in driving content strategies for technology-driven businesses, including the likes of Yahoo, Microsoft and Intel. In recent years she has worked with mid-sized businesses driving brand growth through content marketing. She volunteers with CreatNet Education and facilitates programs on leadership development.


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Nilanjana Dey, Content Marketing Strategist at Niswey


Nilanjana is a storyteller and experience creator for B2B firms, leading content strategy and development, alongside branding and UI/UX initiatives, both internal and client-facing. She is a skilled problem-solver, and well-versed in HubSpot Marketing Hub. Nilanjana is an avid reader, host of the Niswey podcast Vitra and has recently published a debut collection of short stories, The Chamomile Notes.


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